Email Campaigns (Mass Marketing)
Shop-owned email marketing: brand kits, WYSIWYG campaigns, schedule, automations, opt-in widgets, and background delivery for large marketing lists.
Email campaigns → Opens your members area in a new tab
Step-by-step instructions
1 Open Email campaigns
In the left sidebar open Messaging → Email campaigns. You will see audience counts (marketing opt-in list), From / Reply-To for your shop, and the compose form. This is separate from Send Notifications (short hours/stock blasts).2 Set your brand design (once)
Open Messaging → Brand designs (or the brand link from the campaigns hub). Create a default kit: logo, colors, footer, address, social links. Optional From override only works if that domain is verified in SMTP2GO. Replies always go to your SpotPro account email.3 Compose a campaign
Pick a starter template (weekly specials, new inventory, show weekend, etc.) or write from scratch. Use the rich editor; merge fields like{{first_name}}and{{shop_name}}personalize each send. Live preview stays sticky while you edit.4 Choose audience
Default is all marketing opt-ins. Narrow with filters such as has order history, Mailchimp import, or widget signups. Campaigns never expand past people who opted in for marketing.5 Send a test to yourself
Click Send test to me. The message goes to your account email with your brand kit applied so you can check layout on phone and desktop before a full queue.6 Queue or schedule
Leave schedule blank to send ASAP after queue, or pick an Eastern-time slot. Confirm the recipient count — delivery runs in the background (~80 messages/minute, careful pacing for Gmail/Outlook). You can close the tab. SpotPro emails you when the campaign finishes.7 Watch progress (optional)
Open the campaign detail page for live progress, pause, resume, or cancel remaining. Closing the browser does not stop the worker.8 Import from Mailchimp (or export out)
Open Messaging → Import / export (also linked from the campaigns hub). Upload a Mailchimp audience .zip or any ESP .csv (Constant Contact, Klaviyo, Brevo, ActiveCampaign, generic). We map Email / First Name / Last Name / Phone / Tags / Status automatically. Export downloads the same fields so you can leave for another tool anytime. Merges by email — never deletes order history.9 Grow the list
Sources that set marketing opt-in: Email campaign widgets, notification signup with email (no extra checkbox), want-list “Email me specials & shop news,” staff/import tools, and CSV / Mailchimp imports. Unsubscribes use the link in every campaign.10 Automations & widgets
Messaging → Automations for welcome / stepped sequences. Messaging → Opt-in widgets for embeddable signup forms on your site or Dealer Site.